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SELF-SERVICE E-MAIL MARKETING

Email Reporting
Know What's Going On

With iBuilder's reporting capabilities, you'll have access to the results of your e-mail campaign in real time directly from your browser. Day or night, weekend or weekday, you can view all of the statistics associated with your campaigns, whenever you like.


Summary Report

Tracking Includes:

  • Sent - View the total number of e-mails that were sent after de-duplication, and removing any unsubscribes and bounces.


  • Opens - View how many recipients opened your e-mail.


  • Unsubscribes - iBuilder provides the number of unsubscribes you are receiving from your campaigns which include any AOL complaints.


  • Bounced - View the number of bounced e-mails that did not get through to your recipients.


  • Click-Through Performance - View your click-through rate on any links you have contained in your e-mail.


  • Domain Tracking - View statistics on your top domains (AOL, Yahoo!, MSN) including number sent, opened, clicked, bounced, and unsubscribed for each domain.


  • Campaign Comparison Statistics - Graphs and charts enable you to compare response for up to five campaigns.


  • Response Curve Reporting - Graphs inform you how your campaign did for the first five hours as it relates to opens and clicks.

  • Domain Report

  • Download Center - Download your bounced and unsubscribed e-mail, as well as those who clicked and opened your e-mail.


  • Nonresponder Download - Download those who did not open or click-through any links and follow up with a different subject line enticing them with a different offer or message.


  • Campaign Comparison Report


    iBuilder presents your data in easy-to-view charts and diagrams, enabling you to evaluate the performance of your e-mail campaign. You can determine what is working and what's not so you can make sure you are sending out the most effective e-mails to your customers and prospects.

     

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