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Make Sure Your Message Gets Through
iBuilder takes delivering your e-mail through the ISPs and into your recipients' inboxes very seriously. Our Deliverability Team takes special care making sure their service is spam-free and compliant with federal regulations. Vertical Response is an active member of the E-mail Service Provider Coalition (ESPC) and PICSMarketing is an active member of the Direct Marketing Association (DMA) and its Ethics and Privacy Council.
The Deliverability Team Manages and Monitors the Following:
IP Monitoring - Monitors IPs to ensure they are not being abused by any customer.
ISP Relations - Creates relationships with Postmaster Groups at ISPs.
AOL Whitelist Management - Manages the AOL feedback loop where anyone who clicks on "This is Spam" is unsubscribed from your account.
Abuse Monitoring - Monitors abuse@verticalresponse.com as well as unsubscribe rates from customers.
Campaign Review - Views each campaign sent through the system ensuring no spam gets through the service.
CAN-SPAM Compliance - Enforces CAN-SPAM compliant guidelines for all customers.
ISP Technical Specs - Engages with Microsoft, Yahoo! and AOL to ensure our e-mail headers comply with their header specifications.
The Deliverability Engine Is Made Up Of the Following:
Spam Check - This tool, which is included in iBuilder at no extra charge, will filter your content to ensure that your e-mail will not be mistaken as spam. Too much punctuation in your subject line or FREE in all caps will be caught by many ISP filters. So before you mail, check your content, then go back and make any necessary changes.
List Check - When you first upload your list, we'll scan for any improperly formatted addresses you may have. Furthermore, we'll check to see if you have any addresses that might be "spam trap" addresses. We'll also look at the prefixes you upload to ensure you don't have abuse@, spam@ or any other addresses that might be suspect.
Creating an easy-to-use solution is only half of what we do. Now we have to make sure your e-mail gets delivered so you can concentrate on your ROI.
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