PICS Marketing

Create Emails in Minutes!
VerticalResponse’s email creation tool is so user-friendly, even people without technical experience can create HTML email campaigns with ease. Just select from our extensive collection of templates, upload your graphics, and you’re on your way to creating a professional graphical email! You can even match your border color to your logo for a more branded approach. After you’ve created your email use our Forward to a Friend feature, so when your clients forward your email on, the new recipient will have the opportunity to join your list.
Anti-Spam Compliant
VerticalResponse is compliant with the CAN-SPAM Law that went into effect in January 2004. We adhere to and enforce a strict permissionbased marketing policy. No email sent from our system may contain deceptive subject lines or “from” labels. We also automatically hard-code unsubscribe instructions in every email sent from VerticalResponse. When someone does unsubscribe from your list, we ensure that they never receive emails in the future sent from your account.

Data Management

Upload and Manage Lists Easily
Whether your list is in Excel™, MS Outlook™, ACT!™, Palm™, FileMaker® or any other text-based format, VerticalResponse’s simpleto- use list upload tool helps you get your lists added quickly into your account.
Data Hygiene
When uploading your mailing lists into VerticalResponse, your data will be run through our special hygiene process. Your list is de-duplicated so you never
email someone twice during the same campaign. We will also provide a list of any improperly formatted addresses so you can correct those records and append them to your lists.
Data Protection
Your lists are protected with a double line of defense. First, our physical database servers are locked in a secure facility and are monitored 24 hours a day, 365 days a year. Secondly, all VerticalResponse servers are protected by secure firewall systems from the industry leader, Cisco Systems™.
Collect Visitor Information
Create your own free opt-in web form which allows visitors to sign-up and join your newsletter list. Capture details such as name, email address, city, state and zip code. You can even customize fields of additional information to fit your specific business needs. The result: you can target your email campaigns more effectively and build stronger relationships.

Delivery and Reporting

Email Delivery
The successful delivery of your emails into your recipient’s inbox is the main objective of our Deliverability Team. We have established relationships (“white-listings”) with the major ISPs allowing emails sent from our servers to be recognized and not mistaken for SPAM. VerticalResponse enforces a SPAM-Free environment and all client accounts are monitored for abuse and complaint totals. In addition, all email campaigns deployed from our system are screened by our Approval Team to ensure that no SPAM-related emails can be launched.

As an active member of the Email Service Provider Coalition, VerticalResponse supports and enforces Federal legislation aimed at stopping SPAM. Our staff is extremely knowledgeable on the legal issues related to email marketing and we help to educate our clients on the industry standard “best practices.”
Live Reporting
You can view all statistics associated with your campaigns, right from your browser. Find out how many messages were sent, or how many people are opening the HTML email. Monitor unsubscribes and bounces, and track click-through rates. VerticalResponse even allows you to view “who” clicked on a link and “who” opened your email. You can then download this data for future marketing opportunities. It’s easy to calculate your ROI on every campaign.